I turn B2B & cybersecurity sites into organic lead engines.
...and I bring the same system to education, e-commerce, and beyond.
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Core Web Vitals & Metrics
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"Ayan rebuilt our organic pipeline from the ground up. Within six months non-branded traffic was up more than 3x, and we were finally ranking for the buyer-intent terms that actually convert."
"The most transparent SEO partner we've worked with — every recommendation came with the data behind it, and the technical fixes paid off in weeks, not quarters."
"Our collection pages were practically invisible in search. Ayan diagnosed the crawl issues, fixed the foundation, and organic quickly became our most reliable revenue channel."
Services & Capabilities
Organic Lead Generation
Full-funnel SEO that turns search demand into qualified inbound — built around the keywords your buyers actually convert on, not vanity rankings.
Technical SEO & Site Health
Crawlability, indexation, Core Web Vitals, structured data, and site architecture — the foundation every ranking sits on.
GEO / AEO — AI Search
Get cited inside ChatGPT, Perplexity, and Google AI Overviews. Entity, schema, and answer-shaped content engineered for the AI-answer era.
Content & Topical Authority
Journalism-grade content mapped to search intent and topical clusters — written to rank, earn trust, and move readers to act.
The Searched Method
A repeatable, systematic approach to turning organic search into your most reliable growth channel.
Diagnose
Technical, content, and competitive audit to find exactly where search demand is leaking.
Build
Fix the foundation — technical SEO, schema, architecture — then build topical authority and AI-search visibility.
Compound
Content velocity and authority so rankings and leads keep growing after the engagement ends.
Case Studies
Cybersecurity SaaS (US)
Thin service pages, no topical authority, near-zero organic pipeline.
Rebuilt service-page content with compliance-framework depth, shipped a penetration-testing blog cluster, added JSON-LD and internal linking.
+240% organic sessions, 410 qualified leads in 6 months, page-1 for priority service terms.
Study-Abroad Consultancy (IN)
33 thin blog posts and weak destination pages competing in a crowded niche.
Full SEO audit, destination-page rebuild, content consolidation, and an internal-link + schema overhaul.
+180% organic traffic and a 3.4× lift in consultation enquiries.
Apparel E-commerce (IN)
Crawler 403s blocking indexation; collections invisible in search.
Diagnosed and fixed crawl-blocking rules, corrected robots.txt, optimized collection pages and product schema.
Full re-indexation and +150% organic revenue contribution.
I make organic search a channel SMBs can rely on.
Five-plus years in SEO, 40+ clients across 9+ countries, spanning cybersecurity, education, legal/PR, e-commerce, and hospitality.
A journalism background means the content I build is written for humans first — and engineered to rank second. I think in systems: audits, frameworks, and repeatable processes over one-off hacks.
I focus on what compounds — technical foundations, topical authority, and AI-search visibility — so growth keeps paying off after the engagement ends.
Frequently asked
Small and mid-sized businesses that want organic search to become a dependable source of qualified leads, typically in B2B services, education, and e-commerce.
Generative Engine Optimization and Answer Engine Optimization make your brand visible inside AI answers — ChatGPT, Perplexity, and Google AI Overviews — where a growing share of high-intent research now happens.
Technical wins can land within weeks; durable ranking and lead growth typically compound over 3–6 months depending on competition and site history.
Both — a standalone audit to find the highest-leverage fixes, or an ongoing engagement to execute and compound them.
Get a free organic teardown of your site.
- Cancel anytime — no long contracts
- Clear 90-day milestones agreed up front
- You keep every deliverable, audit, and asset
Prefer to just talk?
Grab a time that works for you. We'll look at your site and find the biggest levers for organic growth.
Schedule a call