Jan 2021 – Jun 2026

I turn B2B & cybersecurity sites into organic lead engines.

...and I bring the same system to education, e-commerce, and beyond.

Qualified leads generated for clients
12,400+
+38% vs. 8,990 prior 12 months
Top result
320%
organic growth · cybersecurity SaaS
Signature win
Page 1 in 90 days
cybersecurity SaaS · pentest services
Clients served
40+
across 9+ countries
Avg. traffic lift
+210%
first 6 months
Client retention
96%
year over year
Organic Search
62%
Local SEO
18%
Content & Authority
12%
GEO / AEO
8%
View case studies →
Results by vertical
Cybersecurity
+240%
28%
Education
+180%
24%
E-commerce
+150%
19%
Legal / PR
+120%
15%
Hospitality
+95%
14%
Traffic by channel
Monthly growth
Client Results Index
ClientRegGrowthLeadsKWsWin
Cybersecurity SaaSUS+240%4101806 mo
Study-Abroad ConsultancyIN+180%3202409 mo
Apparel E-commerceIN+150%2601505 mo
Education InstituteIN+120%1901304 mo
Core Competencies
Technical SEO & Core Web Vitals
95%
GEO / AEO (AI-search visibility)
92%
Content & Topical Authority
90%
Local SEO
85%
Sales Dynamic

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"Ayan rebuilt our organic pipeline from the ground up. Within six months non-branded traffic was up more than 3x, and we were finally ranking for the buyer-intent terms that actually convert."
P
Priya Nair
VP Marketing, B2B Security SaaS
"The most transparent SEO partner we've worked with — every recommendation came with the data behind it, and the technical fixes paid off in weeks, not quarters."
D
Daniel Okafor
Founder, Study-Abroad Consultancy
"Our collection pages were practically invisible in search. Ayan diagnosed the crawl issues, fixed the foundation, and organic quickly became our most reliable revenue channel."
M
Meera Shah
Head of Growth, D2C Apparel Brand
What I do

Services & Capabilities

Organic Lead Generation

Full-funnel SEO that turns search demand into qualified inbound — built around the keywords your buyers actually convert on, not vanity rankings.

Technical SEO & Site Health

Crawlability, indexation, Core Web Vitals, structured data, and site architecture — the foundation every ranking sits on.

GEO / AEO — AI Search

Get cited inside ChatGPT, Perplexity, and Google AI Overviews. Entity, schema, and answer-shaped content engineered for the AI-answer era.

Content & Topical Authority

Journalism-grade content mapped to search intent and topical clusters — written to rank, earn trust, and move readers to act.

The Searched Method

A repeatable, systematic approach to turning organic search into your most reliable growth channel.

01

Diagnose

Technical, content, and competitive audit to find exactly where search demand is leaking.

02

Build

Fix the foundation — technical SEO, schema, architecture — then build topical authority and AI-search visibility.

03

Compound

Content velocity and authority so rankings and leads keep growing after the engagement ends.

Selected work

Case Studies

Cybersecurity SaaS (US)

Challenge

Thin service pages, no topical authority, near-zero organic pipeline.

Work

Rebuilt service-page content with compliance-framework depth, shipped a penetration-testing blog cluster, added JSON-LD and internal linking.

Result
+240%

+240% organic sessions, 410 qualified leads in 6 months, page-1 for priority service terms.

Study-Abroad Consultancy (IN)

Challenge

33 thin blog posts and weak destination pages competing in a crowded niche.

Work

Full SEO audit, destination-page rebuild, content consolidation, and an internal-link + schema overhaul.

Result
+180%

+180% organic traffic and a 3.4× lift in consultation enquiries.

Apparel E-commerce (IN)

Challenge

Crawler 403s blocking indexation; collections invisible in search.

Work

Diagnosed and fixed crawl-blocking rules, corrected robots.txt, optimized collection pages and product schema.

Result
Full

Full re-indexation and +150% organic revenue contribution.

About

I make organic search a channel SMBs can rely on.

Five-plus years in SEO, 40+ clients across 9+ countries, spanning cybersecurity, education, legal/PR, e-commerce, and hospitality.

A journalism background means the content I build is written for humans first — and engineered to rank second. I think in systems: audits, frameworks, and repeatable processes over one-off hacks.

I focus on what compounds — technical foundations, topical authority, and AI-search visibility — so growth keeps paying off after the engagement ends.

40+
Clients served globally
9+
Countries footprint
5+
Years in technical SEO
Questions

Frequently asked

Small and mid-sized businesses that want organic search to become a dependable source of qualified leads, typically in B2B services, education, and e-commerce.

Generative Engine Optimization and Answer Engine Optimization make your brand visible inside AI answers — ChatGPT, Perplexity, and Google AI Overviews — where a growing share of high-intent research now happens.

Technical wins can land within weeks; durable ranking and lead growth typically compound over 3–6 months depending on competition and site history.

Both — a standalone audit to find the highest-leverage fixes, or an ongoing engagement to execute and compound them.

Get in touch

Get a free organic teardown of your site.

No lock-in. Month-to-month.
  • Cancel anytime — no long contracts
  • Clear 90-day milestones agreed up front
  • You keep every deliverable, audit, and asset

Prefer to just talk?

Grab a time that works for you. We'll look at your site and find the biggest levers for organic growth.

Schedule a call