Searched by Ayan
SEO for hospitality brands competing against OTAs.
Every booking that goes through an OTA costs you margin. I build the local and content authority that wins direct, commission-free traffic.
What makes hospitality SEO different
OTAs dominate the SERPs
Booking.com, Expedia, and similar platforms routinely outrank individual properties for both branded and generic search terms.
Inconsistent local presence
Google Business Profile and local-pack inconsistencies across locations quietly cost visibility in map and local results.
Seasonal demand spikes
Slow-turnaround content can't keep up with fast-moving seasonal booking windows.
Reviews affect both rankings and conversion
Review volume and sentiment influence local rankings directly — and whether a visitor books once they land.
The Searched Method
A repeatable, systematic approach — applied directly to hospitality.
Diagnose
Technical, content, and competitive audit to find exactly where search demand is leaking.
Build
Fix the foundation — technical SEO, schema, architecture — then build topical authority and AI-search visibility.
Compound
Content velocity and authority so rankings and leads keep growing after the engagement ends.
Five-plus years in SEO, 40+ clients across 9+ countries, spanning cybersecurity, education, legal/PR, e-commerce, and hospitality.
More about me →Common questions
My case studies so far are in cybersecurity, education, and e-commerce — but local SEO, content authority, and the technical fundamentals that win direct bookings are the same systems, applied to a hospitality buying journey.
Yes — this usually combines local SEO (Google Business Profile, local pack visibility) with content that targets the research-stage searches OTAs don't bother answering well.
Win back the bookings OTAs are taking from you.
Get a free teardown of your direct-booking organic visibility.