E-commerce SEO

SEO for e-commerce brands losing revenue to invisible pages.

Every collection and product page that isn't indexed is revenue your competitors are capturing instead. I fix the technical foundation first, then build the content that converts browsers into buyers.

What makes e-commerce SEO different

Crawl budget wasted

Faceted navigation and duplicate URL patterns can bury your real product pages under thousands of low-value variants.

Thin collection pages

Category and product pages built purely for merchandising, with no unique content, struggle to rank against content-rich competitors.

Migrations break indexation silently

Platform changes and replatforms routinely tank rankings for months before anyone notices the cause.

Out-ranked on buying terms

Smaller, content-rich competitors often beat larger catalogs on the specific long-tail terms that actually convert.

The Searched Method

A repeatable, systematic approach — applied directly to e-commerce.

01

Diagnose

Technical, content, and competitive audit to find exactly where search demand is leaking.

02

Build

Fix the foundation — technical SEO, schema, architecture — then build topical authority and AI-search visibility.

03

Compound

Content velocity and authority so rankings and leads keep growing after the engagement ends.

Proof

Results in e-commerce

Apparel E-commerce (IN)

Challenge

Crawler 403s blocking indexation; collections invisible in search.

Result

Full re-indexation and +150% organic revenue contribution.

"Our collection pages were practically invisible in search. Ayan diagnosed the crawl issues, fixed the foundation, and organic quickly became our most reliable revenue channel."
M
Meera Shah
Head of Growth, D2C Apparel Brand

Five-plus years in SEO, 40+ clients across 9+ countries, spanning cybersecurity, education, legal/PR, e-commerce, and hospitality.

More about me →

Common questions

The platform changes which technical levers are available, not the underlying strategy. I've fixed crawl and indexation issues on both, along with most major platforms.

In most cases, yes — crawl-blocking rules, robots.txt errors, and canonicalization issues are usually configuration problems, not architecture problems.

Stop losing revenue to invisible pages.

Get a free teardown of your site's crawlability and indexation health.

Other industries I work with